VISION

Support and Catalyze Retail Industry growth and development in Nigeria to be the leading retail market in Africa by 2025 and beyond.

MISSION 

• Retail industry growth and development
• Chart and guide the retail industry along the best growth path
• Government and regulatory advocacy
• Intra industry collaboration
• Synergy building with other related and value providing industries or sectors
• International retail advocacy and partnership
• Capacity building and development
• Standard setting, qualification and certification